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Independent ideas

Built from
“what if?”

Some ideas are worth making real. These are my own brands and projects, places where product, identity, and creative direction come together.

Wayvilo. Stay for less. Plan for more.
01 / Travel, made easier

Wayvilo

Stay for less. Plan for more.

Wayvilo brings vacation rental discovery, booking-price comparison, and shared planning into one connected experience. The idea starts with a simple question: could the same stay cost less somewhere else?

My work connects the brand identity and messaging with the website and product experience, from comparing homes to bringing people and plans together.

Brand identityProduct directionWebsiteCopy & experience
Explore Wayvilo
The idea

Make value easier to see.

Help travelers compare booking options for the same property and make a more informed choice.

The experience

Keep the plans together.

Connect discovery and comparison with the people making decisions about the trip.

The identity

Warm, clear, useful.

A charcoal and saffron palette, a friendly voice, and a focus on the things travelers need.

KNOWN
ASSOCIATES
IT’S ALL OFF THE RECORD.SOCIAL DEDUCTION PARTY GAME
02 / Friendly suspicion

Known Associates

It’s all off the record.

A social deduction party game for groups that can handle the truth. Friends respond to Case Files, then try to work out who said what.

It’s a home for my interest in game design, brand personality, and digital experiences. The creative direction brings together suspicious humor, anonymous answers, and the fun of knowing your friends a little too well.

Game conceptBrand identityCreative directionBrowser experience
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Known Associates visual development concept showing a dark case-file-inspired game lobby
Known Associates · Visual development concept. An exploration of the game’s identity and interface.
The things between projects

A little play
goes a long way.

Photography and digital experiments keep me making things outside a brief. Some stay small. Others become the next project.

Into the art portfolio